OAK BROOK Ill. In what could be preparations to preempt arch-rival Burger King, McDonald's Corp. is testing value-oriented breakfast menus that could be offered to franchisees as a local marketing option. Aheadquarters spokeswoman here confirmed reports that McDonald's is testing a Breakfast Dollar Menu, consisting of variations on the chain's usual morning offerings. The choices could include a sausage sandwich lacking the egg that would make it a Sausage McMuffin; a breakfast ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.