Bryan Consolo, a three-unit McDonald’s franchisee in northern Illinois, immediately received an “overwhelmingly positive” response from regular customers when his restaurant in Mundelein, Ill., finished a complete reimaging in May 2011 Consolo said he knew the remodeled unit had made his McDonald’s business more contemporary and relevant when a family in the dining room told him the new décor reminded them of upgraded McDonald’s restaurants they saw ...

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