Taco Bell has big ambitions for its menu next year, fueled in part by its plan to “reinvent the taco” and extend its breakfast platform to additional markets in the West. By contrast, McDonald’s is expected to take an incremental approach in 2012, bolstering its many platforms like McCafé beverages or Angus Third Pounders with new flavors while deploying limited-time offers. While many might see the two brands’ menu moves as widely differing approaches to ...

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