Editor's note: This story has been updated with responses from McDonald's. McDonald’s’ expansion of a test of an in-restaurant television channel in California could generate potential benefits but at a high cost, according to one industry expert. While McDonald’s stands to boost its dine-in business by encouraging customers to linger longer over McD TV, Leo Kivijarv, vice president of research for PQ Media LLC, an expert on “digital out of home” networks, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!