OAK BROOK ILL. —McDonald’s executives have pledged to shareholders that the chain will stick with its value menu to maintain customer loyalty despite rising commodity and operating costs. “We are committed to value,” chief executive Jim Skinner told media representatives immediately after the company’s annual meeting with stockholders May 22. “This is not the time to be moving off of it. We are committed to everyday affordability and ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.