OAK BROOK Ill. Hoping to boost sales by tying its products and marketing campaigns to the highly anticipated AVATAR science-fiction movie, McDonald’s is engaging customers on a number of digital and in-store promotional fronts.Mary Dillon, global chief marketing officer for McDonald’s Corp., which operates or franchises more than 32,000 restaurants worldwide, and Neil Golden, her counterpart for the U.S., said last week during a public conference call that the campaign is “one of the most ...
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