If you’ve seen the TV spot for McDonald’s new Southwest Salad you’re probably wondering the same thing I am: Why can’t they all be this good?McDonald’s TV spots, I mean, not the chain’s salads. Created by DDB Chicago, the spot is more entertaining than any I’ve seen for the chain in years. But it goes beyond mere entertainment by including a strong product message and great food photography.This is one well-executed commercial.It opens with a poblano pepper twirling into view as the ...

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Contact:Desiree TorresDesiree.Torres@penton.com

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