OAK BROOK ILL. —Just as McDonald’s Corp. took it on the chin again this month for the way its brand affects children’s eating habits, the chain unveiled a kid-focused 2008 Olympics program it said would extend many years of responsible marketing to kids. The “McDonald’s Champion Kids” initiative will give 300 children worldwide a chance to attend the Beijing 2008 Olympics, where they’ll be able to watch the games, meet athletes, tour cultural sites and interact with kids ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?