OAK BROOK ILL. —Just as McDonald’s Corp. took it on the chin again this month for the way its brand affects children’s eating habits, the chain unveiled a kid-focused 2008 Olympics program it said would extend many years of responsible marketing to kids. The “McDonald’s Champion Kids” initiative will give 300 children worldwide a chance to attend the Beijing 2008 Olympics, where they’ll be able to watch the games, meet athletes, tour cultural sites and interact with kids ...
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