McDonald’s forthcoming in-restaurant TV channel will break new ground in building business-to-consumer relationships, one of its developers said. The McDonald’s Channel, a digital out-of-home network, will be tested in about 650 company-owned and franchisee-operated McDonald’s restaurants in southern and central California beginning this quarter, said Lee Edmondson, chief executive of ChannelPort Communications LLC, which is developing the channel. It stems from an initial ...
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