This post is part of NRN's newsroom blog, Reporter's Notebook. When McDonald's, one of the industry's largest and most effective advertisers, launches a new product, like Monday's introduction of the Mango Pineapple Real Fruit Smoothie, national advertising on TV and radio probably could be enough to spur sufficient trial to keep it on the menu. In the case of its McCafe beverages, which include the first two varieties of smoothie as well as Frappes, Frozen Strawberry Lemonade, and lattes ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!