Despite posting industry-beating same-store sales for years, McDonald's saw a 4.3-percent drop in its customer satisfaction score in 2010, as measured by the American Customer Satisfaction Index. According to the latest ACSI, which was founded at the University of Michigan’s Ross School of Business and is produced by ACSI LLC, McDonald’s satisfaction score fell from 70 out of 100 in 2009, to 67 this year. “This may seem somewhat paradoxical in view of McDonald’s sales ...
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