OAK BROOK Ill. In another sign that beverage menus may be the next big battleground for the major quick-service chains, McDonald's Corp. president and chief operating officer Ralph Alvarez told investors today that the chain is considering the addition of smoothies and specialty coffees. The disclosure came a few weeks after arch-rival Wendy's International Inc. said its namesake chain would add beverages this year that would be unavailable at any other quick-service chain, and after ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.