Four restaurant companies landed among the 100 “most social” brands, according to the third annual rankings of social-media mentions from Vitrue, an Atlanta-based provider of social-media publishing software. Starbucks Coffee again led all restaurant brands in the total number of online impressions gained through mentions on social networks, blogs, mobile platforms, and photo- and video-sharing websites, which is how Vitrue develops its rankings. The Seattle-based coffeehouse ...

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