When Chili’s Grill & Bar decides to pull national television advertising for three weeks in September, and instead use social media efforts to drive attention to its brand, it couldn’t be more obvious that restaurants are increasingly living in a digital world. Television, billboard, local and in-store marketing still drive the majority of restaurants’ marketing budgets, but social media efforts are getting all the attention. Executives still are striving to find what ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?