The debut of the “W” cheeseburger stands out at a time of transitions and milestones for Wendy’s. It is a sign that the Dublin, Ohio-based quick-service chain, now charting a course as a single-brand company and wearing the mantle of second-ranked burger player in the industry, is reassuming a laser-like focus on the hamburger. The recipient of the 2012 MenuMasters Award for Menu/Line Extension, The “W,” at a recommended price of $2.99, occupies the middle ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?