New offering focuses on building value perception and takeout sales
Editor's Note: An earlier version of this story said Mimi’s was testing $1.99 soup or salad bundles, but the company now says the initiative is not being tested. Mimi’s Café introduced a new line of family to-go meals Tuesday that aims to drive visits from budget-conscious diners. The Irvine, Calif.-based casual-dining chain is offering 10 Family Meals To-Go for takeout, each serving four to five people and all for less than $25. The move is part of a strategy from ...
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