IRVINE Calif. Looking to boost bar sales, the Mimi’s Cafe chain on Wednesday launched a new “Beginnings and Endings” beverage menu featuring a wider selection of mixed drinks, wine and beer. Mimi’s has long offered a range of alcohol, but the expanded beverage menu is being promoted with a new interactive “Meet Me at Mimi’s” web tool, allowing guests to customize email invitations to meet for drinks. The first 1,000 users of the tool at will ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:BrianGalletta(813) 627-6722Brian.galletta@penton.comorEricaNamtalov(212)

Already registered? here.