IRVINE Calif. Looking to boost bar sales, the Mimi’s Cafe chain on Wednesday launched a new “Beginnings and Endings” beverage menu featuring a wider selection of mixed drinks, wine and beer. Mimi’s has long offered a range of alcohol, but the expanded beverage menu is being promoted with a new interactive “Meet Me at Mimi’s” web tool, allowing guests to customize email invitations to meet for drinks. The first 1,000 users of the tool at www.MimisCafe.com/MeetMe will ...
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