Mooyah Burgers & Fries, which ranked No. 1 in the Facebook growth category of the fourth-quarter Restaurant Social Media Index, considers the social-media platform as just one layer in a fully loaded marketing sandwich. Through such promotions as driving traffic to a “free fries for a year” giveaway on its corporate website, and posting humorous observations about current events, Internet trends and topics to engage consumers, Dallas-based Mooyah is building its Facebook ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.