Mooyah Burgers & Fries, which ranked No. 1 in the Facebook growth category of the fourth-quarter Restaurant Social Media Index, considers the social-media platform as just one layer in a fully loaded marketing sandwich. Through such promotions as driving traffic to a “free fries for a year” giveaway on its corporate website, and posting humorous observations about current events, Internet trends and topics to engage consumers, Dallas-based Mooyah is building its Facebook ...

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