The 2010 NCAA men’s basketball tournament already may have been jam-packed with upsets — apologies to fans of the Georgetown Hoyas, Kansas Jayhawks, Villanova Wildcats and the Syracuse Orange — but for restaurateurs, it was nothing but net increases in sales and traffic. Even operators whose hometown teams were sent to far-away regions to play or were knocked out in the first or second round found that business stayed brisk, especially if they run restaurants in one of the ...

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