The 2010 NCAA men’s basketball tournament already may have been jam-packed with upsets — apologies to fans of the Georgetown Hoyas, Kansas Jayhawks, Villanova Wildcats and the Syracuse Orange — but for restaurateurs, it was nothing but net increases in sales and traffic. Even operators whose hometown teams were sent to far-away regions to play or were knocked out in the first or second round found that business stayed brisk, especially if they run restaurants in one of the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?