Social-media and marketing circles have been abuzz the past two days over Morton's The Steakhouse's very special promotion on Twitter. I say "very special" because the free-porterhouse offer went to only one customer: social-media entrepreneur Peter Shankman, who had a steak waiting for him Wednesday night when he landed at Newark International Airport in New Jersey, simply because he asked for it in a tweet to the restaurant brand. After a long day of meetings in ...

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