THOUSAND OAKS CALIF. Baja Fresh Mexican Grill’s new owners, just months after buying the troubled chain from Wendy’s International Inc. at what was considered a fire-sale price, are attempting to add value and novelty to its menu and reverse perceptions of slow service. — The menu overhaul is the first by the 292-unit fast-casual chain since the $31 million purchase in November by investors led by David Kim, an Anaheim, Calif.-based Cinnabon franchisee and owner ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:BrianGalletta(813) 627-6722Brian.galletta@penton.comorEricaNamtalov(212) 204-4361Erica.Namtalov@penton.com

Already registered? here.