“Put More Butts in Seats” by Tommy, Doug and David Engel [$19.99, 123 pages, Xlibris Corp., 2009] features a good amount of well-thought-out, pragmaticadvice on how to differentiate a restaurant from the pack intoday’s marketplace. The book takes into account all of the issues facing the restaurant industry and, with a decidedly optimistic slant, offers pointers on how to keep customers coming back. The title seems practical enough, and with the authors’ professional ...
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