Officials at Jamba Juice said the smoothie chain is rolling out frozen yogurt and new breakfast products this year with the goal of building traffic across all dayparts. Also soon to come to the menu are a three new smoothies that will combine fruit and vegetables, contributing to Jamba Juice’s positioning as a “healthy, active lifestyle brand,” said James White, chief executive of Emeryville, Calif.-based Jamba Inc. Jamba executives discussed new products and expectations ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?