Restaurant chain commercials touting new products and value, particularly those for Pizza Hut’s $10 Dinner Box, proved influential in February, Ace Metrix research found. The advertising research firm ranked restaurant companies’ advertisements by its proprietary Ace Score, which measures a commercial’s persuasiveness and watchability. Pizza chains dominated the top 10 scorers for February. Pizza Hut’s 30- and 15-second spots for the $10 Dinner Box received the Nos. 1 ...
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