Nick Sarillo, chief executive of Nick’s Pizza & Pub, which has two locations in Elgin and Crystal Lake, Ill., noticed early in the recession that fewer families were coming into his restaurants. So at the request of his servers — some of whom had neighbors or spouses losing their jobs in the downturn — he launched Half-Off Dine-in Mondays and Half-Off Takeout Tuesdays at his restaurants to help ease the financial pressure customers were feeling. The promotions Sarillo ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?