ATLANTA —Bugaboo Creek Steak House recently celebrated the 10th anniversary of its unit in Bangor, Maine, but it chose not to bask in the spotlight of its own success. Instead of throwing a big party for itself as many brands do to mark an anniversary, Bugaboo Creek honored 10 “Hometown Heroes” in a promotion that chain executives believe benefited the brand more than a traditional contest or discount would have done. ...

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