ATLANTA —Bugaboo Creek Steak House recently celebrated the 10th anniversary of its unit in Bangor, Maine, but it chose not to bask in the spotlight of its own success. Instead of throwing a big party for itself as many brands do to mark an anniversary, Bugaboo Creek honored 10 “Hometown Heroes” in a promotion that chain executives believe benefited the brand more than a traditional contest or discount would have done. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!