From Ginsu knives sold via infomercials in the 1970s to the fast-food combo meals first introduced in the early 1990s to today’s telecommunications “triple plays” in which Internet, cable and phone services are bundled together, Americans have always loved a packaged deal. Add a recession into the equation, and the passion mounts for several items at one seemingly low price.Casual-dining chains discovered the power of the packaged deal this summer when they introduced a variety of bundled or ...
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