While globalization has blurred the boundaries between countries in the past few decades, when it comes to consumers’ eating habits, there is still a cultural divide between the United States and the rest of the world. For that reason, quick-service operators looking to expand their brands outside of the United States need to customize each unit to meet the specific needs of consumers in the country and region they seek to enter, say officials at market research firm The NPD Group.“In the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!