This history of cocktails is a Darwinian tale of how those things that don’t kill you make you stronger, and how the people who work hard to make the craft better are keeping cocktails on menus in increasingly varied venues as consumers seek more from their beverage dollars. The story of cocktail survival is a story of an escape from mediocrity.First emerging in the 18th century as a mixture of bitters with sugar and water, the cocktail soon joined hands with alcohol and flourished in the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
 

Questions about your account or how to access content? 

Contact: Brian Galletta (813) 627-6722 Brian.galletta@penton.com or Desiree Torres (813)-627-6792 Desiree.Torres@penton.com

Already registered? here.