For more than 50 years, McDonald’s has rolled with its opponents’ punches and watched its fortunes grow, especially in the recent past. The hamburger chain’s sales have increased for 55 straight months, the longest string in 27 years, with global comparable-store sales increasing 8.2 percent in November, the company says.During that span, McDonald’s faced criticism from the 2004 documentary “Super Size Me,” the 2006 movie “Fast Food Nation,” based on the book of the same name, and constant ...
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!