International Dairy Queen chief executive Chuck Mooty laughs when asked why, to some observers, half of all Dairy Queens look like they are barely surviving. “That reason is a big part of why we are reinvigorating and becoming more relevant to today,” he says. “It’s a huge journey.”For the past seven years, Mooty has been trying to unify a contentious franchisee community, burnish the 68-year-old Dairy Queen brand and streamline a system with more than 10 different burger ...
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