Whether looking to drive traffic or new product trial by underscoring a value proposition or in support of sampling menus, many operators across all segments rely on a fixed-price bundling strategy. Beyond conventional fast-food combo meals, such prix-fixe offerings, as the French refer to them, today take several forms, including: • Limited-time breakfast deals from Seattle-based coffee bar giant Starbucks. • Sunday tea for $28 per person at two-unit Pix Patisserie in Portland, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!
Questions about your account or how to access content?