Whether looking to drive traffic or new product trial by underscoring a value proposition or in support of sampling menus, many operators across all segments rely on a fixed-price bundling strategy. Beyond conventional fast-food combo meals, such prix-fixe offerings, as the French refer to them, today take several forms, including: • Limited-time breakfast deals from Seattle-based coffee bar giant Starbucks. • Sunday tea for $28 per person at two-unit Pix Patisserie in Portland, ...
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