It’s getting more difficult to ignore the cult of the celebrity chef. Turn on the television, and you’ll find half a dozen back-of-the-house-based reality competitions or chef-hosted cooking shows. Walk into a supermarket, and you’ll see scores of retail products branded with a popular chef’s name. Head for the bookstore, and you can pick through shelves of books by well-known chefs. And we haven’t even begun to talk about restaurant branding opportunities ...
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