Responding to the growing popularity of non-carbonated beverages, Firehouse Subs now is offering its cherry limeade in the self-serve fountains of all of the chain’s 374 locations in 19 states. The drink, a nostalgic throwback to the founder’s childhood thirst-quencher of choice, has been available at units in the chain’s hometown of Jacksonville, Fla., since Firehouse’s first location opened. But until recently the drink was offered only at 30 locations in that Florida city and two ...

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