Forty-three years ago, the U.S. government announced that cigarettes cause cancer. The Surgeon General’s 1964 report on tobacco and health proved to be one of history’s great watersheds—triggering unprecedented legislation and litigation against one of the country’s dominant industries, “Big Tobacco.”The following year, Congress passed an act requiring warning labels on cigarette cartons, and in 1971 federal lawmakers banned cigarette advertising on television and radio. By the mid-’90s, the ...

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