“Excited about the dinner I am preparing for our guests tonight in The Loft at Soby's.” 11:12 a.m., March 14, from web — Twitter message sent by The Loft at Soby's in Greenville, S.C. The above text is an advertisement, one targeted directly to approved customers, written by a restaurant staffer and sent at no cost to thousands of phones and computers in seconds. While such short-message marketing might idle some ad copywriters, operators say it's pushing customers through the ...

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