U.S. franchisors head to India to explore the market’s potential and challenges
India, a land that was long stricken with poverty, stymied by bureaucracy and at times showed overt hostility to foreign businesses, now beckons with a burgeoning middle class, relaxed restrictions on international investors, and a young population eager to try sandwiches, burritos, pizza and cinnamon rolls. Also enticing is India’s economy, which is growing at a clip of 8 percent annually, compared with the less than 3 percent growth being tallied annually in the United States, ...
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