For operators seeking to make their restaurants more ecofriendly, one of the new challenges they face is how to market their efforts, if they promote them at all. Experts say the key to selling green is an honest message that's consistent with the restaurant's image, rather than trumped up claims that are aimed solely at driving traffic.“The number one thing to keep in mind before doing any marketing around it is to ensure the efforts are real and produce results rather than using ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?


Already registered? here.