Most of Organic To Go’s founders previously had owned another company together, a vitamin and supplements concern that they sold to an online pharmacy company. That sale process involved a string of boardroom meetings and catered lunches.Perhaps those wheeled-in lunches looked and tasted okay, but they were not reliably made from what the founders term “clean food”—organically grown, or free of pesticides and chemicals.“So in this large corporate environment, we said wouldn’t it be fun if ...

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