LOUISVILLE Ky. To reward consumer loyalty and expand its opt-in marketing database, Papa John’s Pizza is offering registrants for its “The Countdown to Kickoff” promotion a large pizza for 25 cents if the opening kickoff during next month's Super Bowl is returned for a touchdown. The promotion is part of Papa John’s 25th anniversary celebration and also makes use of the celebrity and expertise of former professional football player Desmond Howard. He holds the Super ...

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