Officials for Papa John’s International Inc. said Friday that the shift in sponsorship focus from college football to the pro gridiron in part reflected the larger investment it would have been required to make to continue sponsoring the Papajohns.com Bowl. The game, to be played Jan. 8, 2011, in Birmingham, Ala., now will be the BBVA Compass Bowl following Birmingham-based bank BBVA’s decision to become the title sponsor. Papa John’s said in August, right around its ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!