LOS ANGELES The Pinkberry frozen-yogurt chain reportedly will begin market tests this Friday of yogurt drinks it will call Granita at six Southern California units, a move that echoes a new-product test by Starbucks Coffee. Although true Sicilian-style granita typically is a granular Italian ice that's fruit flavored like sorbet, the Pinkberry drink is described as a more liquefied version of Pinkberry's signature tart yogurt. Selling in two sizes for $3 and $3.50, Granita will come ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.