LOS ANGELES Pitfire Pizza Co., like to describe their Northern California-inspired artisan-pizza chain as an overnight success 10 years in the making. —Paul Hibler and David Sanfield, co-owners of the Los Angeles-based With a fourth unit scheduled to open in October, the fast-casual concept, which specializes in wood-oven-baked pizzas, pastas, salads and paninis, is averaging $1.8 million per unit in less than 3,000 square feet. ...
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