OVERLAND PARK Kan. Pizza Hut’s largest franchisee, NPC International Inc., said its third-quarter double-digit decline in same-store sales came about as the franchisor, Yum! Brands Inc., “struggled to find the proper message to connect with the consumer in this new recessionary environment.” It has tasked the franchisor with finding a new brand strategy. Both Domino’s and Papa John’s reported flat domestic same-store sales for their most recent quarters, while Pizza Hut franchisor Yum! ...

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