DALLAS —Pizza Patrón, whose controversial “Pizza por Pesos” promotion is a hit with the chain’s Hispanic customers, has ramped up marketing efforts to strengthen its ties to the Latino community by signing popular radio personality and activist Eddie “Piolín” Sotelo as the voice and face of the brand. The chain has signed a deal with Piolín to endorse Pizza Patrón on his “Piolín por la Mañana” radio show, the No. 1 nationally syndicated ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?