Popeyes Louisiana Kitchen significantly improved its quality perception among consumers with an ad campaign built around its victory in a taste test against KFC, according to research from YouGov BrandIndex. In late August, Popeyes publicized the results of a taste test in which its signature fried chicken won a head-to-head taste test with rival KFC’s Original Recipe. During the subsequent “Love that Chicken” campaign — which included TV commercials, a celebration in ...
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