While many restaurants struggled through the recession, New Mexico’s largest operation, the 1,020-seat El Pinto Restaurant & Cantina, thrived by amping up its engagement with guests and tapping social media to enhance the relationship. Sales at the family-owned El Pinto in Albuquerque, N.M., have increased in each of the past 10 years, said Jim A. Garcia, El Pinto’s director of operations. In 2010, for example, sales at the restaurant alone rose more than 7 percent to pass ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.