After growing internationally, the West Coast-centered chain plans to focus on U.S. expansion
The 49-year-old Coffee Bean & Tea Leaf chain is broadening its scope to meet the ever-increasing global demand for premium coffee. In recent years, Coffee Bean & Tea Leaf jumped from being a West Coast coffeehouse chain to an international brand. The chain has nearly 800 locations in 20 countries, but fewer than 300 in the U.S., which are mostly in the West. Now Mel Elias, president and chief executive of the Los Angeles-based company, is looking to fill in a step the chain missed: ...
It’s free but we need to know a little about you to continually improve our content.