With overall ad spending this year by national restaurant chains basically flat, quick-service operators are diversifying their spending on more narrowly targeted buys by devoting a larger percentage of their budgets to spot TV than do casual-dining chains, according to TNS Media Intelligence.Restaurant ad spending rose 0.8 percent during the first half of 2007, compared with the same period last year, reaching $2.68 billion. Spending is estimated to reach $4.83 billion by the end of this ...

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