With overall ad spending this year by national restaurant chains basically flat, quick-service operators are diversifying their spending on more narrowly targeted buys by devoting a larger percentage of their budgets to spot TV than do casual-dining chains, according to TNS Media Intelligence.Restaurant ad spending rose 0.8 percent during the first half of 2007, compared with the same period last year, reaching $2.68 billion. Spending is estimated to reach $4.83 billion by the end of this ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.