Quick-service chains dominated a recent study that measured which brands consumers say make their lives easier. McDonald’s, Starbucks and Subway were among the top 10 brands on a new Global Brand Simplicity Index created by branding consultancy Siegel+Gale. The firm surveyed more than 6,000 consumers around the world for the index, which rated brands on such qualities as ease, transparency, innovation and communication. Click here to view the study. The 10 brands with the highest ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!

Questions about your account or how to access content?

Contact:Desiree TorresDesiree.Torres@penton.com

Already registered? here.